The Laden Showroom is widely considered as London's leading showroom and store that promotes and supports young and independent fashion designers. Time Out Magazine describes the shop as "a font of experimental design" while the London Evening Standard calls it a "cult store". EasyJet describes the store as "a veritable magnet for keen-eyed fashionistas" in its May 2008 inflight magazine, recommending The Laden Showroom to London visitors.
Described in Vogue.com as a "bijou boutique", The Laden Showroom has been featured on television and in many newspapers and magazines in the UK and across the world.
Located at 103 Brick Lane, London, The Laden Showroom is open every day of the week and features over 65 designers occupying varying sized units.
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