Art is something that will always have a major influence on I Love Ugly so we will continue to strengthen that message in all aspects of ILU.
The Series is based around a Chalk Mural that was drawn in the original ILU studio roughly 2 years ago and re-created by our Creative Director on a much larger scale in the new creative studios.
This Mural was then interpreted as the motif print for this capsule collection, featuring on Shirts, Jacket, watches and Pants and even being released as a Fine art Print.
Aspire to inspire before you expire.