The new Hypebeast magazine issue 4, the 'archetype' issue, is out in selected retailers. And we are proud to say about the featured I Love Ugly editorial - 'As promised. Here is our editorial which is featured in the new HYPEBEAST magazine. It sits alongside pretty illustrious companies such as Saint Lauren, Comme Des Garcons Homme Plus, APC, A$AP Rocky, Paul Smith and some other heavyweights. We have also thrown in a few images that didnt make the cut, which we are diggin. Shot by our good pal Rob at Shadowlands'.
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