ICNY feature on RUNRANRUN

ICNY are smashing it right now, protecting runners and cyclists with their unique 3M reflective apparel and accessories. Here we see a new feature on the infamous running blog 'RUNRANRUN'.

ICNY feature Wish Atlanta

Wish in Atlanta have just put out a feature online of the new ICNY Rains commuter jacket. 'The new ICNY Fall/Winter 2014 collection comprised of new fabrics, styles, and design elements. Following the philosophy behind the Brooklyn-born brand to explore boundaries with fashion and function, aesthetics, and the evolution of true visibility.'

ICNY Feat on Sportif Chic

Sports, Fitness & Lifestyle web site 'Sportif Chic' have just released a great feature on the current ICNY collection. Consisting of some great details and look book shots highlighting key styles from the current ICNY collection.

ICNY feat on High Snobiety's 'Gym Essentials'

As back to school kicks in, High Snobiety have run a feature on 'Back to School week / Buyers guide: Gym Essentials. Featuring ICNY's ever popular 'Dot' half calf 3M reflective socks. 

ICNY feat on Breaks Mag

ICNY is about to drop their first collection into the UK through selected stores, and just ahead of this we are stoked to see the renowned Breaks magazine run an amazing feature. Here is an insert and some images from the interview, be sure to check it out in full - Breaks Mag

'Sometimes a brand comes along and every part of it just clicks for you. You understand what they’re doing, why they’re doing it, and ultimately that you want a piece of it. ICNY is that brand for me.'

ICNY x GLX x Starter

At the recent SXSW music event, ICNY joined forces with GLX & Starter cap company. To produce this super limited 3M reflective printed Starter snap back cap. Check the images of the design.

ICNY Sport & Deadly Serious

2014 here at Deadly Serious has already been a great year, and things just keep on getting better. We are super proud to announce the new addition of ICNY Sport to the Deadly Serious distribution collective. ICNY utilises a unique 3M application on apparel and accessories that produce a strobe like effect when lit, making the wearer visible at night. ICNY is for anyone who wants to be seen at night; cyclists, runners, skaters and pedestrians alike, meeting at the intersection of safety and style! Everything form design to test production happens at Cherman studio's in Brooklyn, New York.

DAY 2 OF THE BIG SAMPLE SALE

First day was a success with lots of happy punters who visited the BIG SAMPLE SALE @ Fistral Blu, Newquay. There are amazing cut and sew clothing styles, footwear, outerwear and snowboard hardwear. With some fresh styles to be added in the morning of day 2. Be sure to call by.

BIG SAMPLE SALE Facebook page

BIG SAMPLE SALE

The Big sample sale @Fistral Blu - Newquay. 9.30am to 5.30pm, this Friday and Saturday 16th, 17th October.
Mens and Womens surf, snow and street wear fashion @ up to 80% off recended retail price! Bring your pennies as there will be some bargains to be had, from brands Gentle Fawn, Ride, COMUNE, Grn Apple Tree, Cappel, Vision Street Wear, Ambiguous and more. Be there