ICNY Fall/Winter 14

ICNY are back with their amazing Fall/Winter collection, dropping in selected stores across the UK, late this week.
'New York, NY – Reflective apparel pioneer ICNY launches its Fall/Winter 2014 collection with new fabrics, styles, and design elements. The Brooklyn-born brand began in 2011, and its FW14 line is the most functional and versatile collection to date.

“The collection derives from my daily adventure to work in New York. The structure of the streets and avenues. However way you get around, there’s something beautiful about taking the long route there and seeing what the city has to offer.” – Mike Cherman. Founder.

For the first time, ICNY expands its collection and introduces cut-and-sew offerings. Joining the collection is the All Over Rain Camo Packable Jacket. Constructed from highly breathable materials and outfitted with 3M Reflective camouflage print throughout, this packable jacket is the perfect piece for urban expeditions for both high and low visibility situations. The philosophy behind ICNY is the exploration of boundaries with fashion and function, aesthetics and athletics, and the evolution of true visibility.'

ICNY Feat on Sportif Chic

Sports, Fitness & Lifestyle web site 'Sportif Chic' have just released a great feature on the current ICNY collection. Consisting of some great details and look book shots highlighting key styles from the current ICNY collection.

ICNY feat on High Snobiety's 'Gym Essentials'

As back to school kicks in, High Snobiety have run a feature on 'Back to School week / Buyers guide: Gym Essentials. Featuring ICNY's ever popular 'Dot' half calf 3M reflective socks. 

ICNY x Fleur du Mal 2014 Fall Editorial

Hypebeast have just featured an amazing look book shot with ICNY & Fleur du Mal. Heres what they had to say -

'New York luxury lingerie and clothing brand Fleur du Mal has teamed up with ICNY for a special editorial in time for the latter’s 2014 fall sock collection. Featuring a bevy of scantily-clad models, we see the playful socks paired with Fleur du Mal pieces. The socks incorporate colors across the spectrum from light to dark and feature the 3M detailing for which ICNY has become renowned for.'

ICNY x Jason Markk

ICNY recently released their super limited 'JM Herringbone' socks in collaboration with the radical trainer cleaning kit brand Jason Markk. These 3M reflective socks are super limited and only available through the Jason Markk pop up store in Los Angeles.

ICNY Sport & Deadly Serious

2014 here at Deadly Serious has already been a great year, and things just keep on getting better. We are super proud to announce the new addition of ICNY Sport to the Deadly Serious distribution collective. ICNY utilises a unique 3M application on apparel and accessories that produce a strobe like effect when lit, making the wearer visible at night. ICNY is for anyone who wants to be seen at night; cyclists, runners, skaters and pedestrians alike, meeting at the intersection of safety and style! Everything form design to test production happens at Cherman studio's in Brooklyn, New York.

Quiet Life - Make your feet happy

The Quiet Life have got their sock game down. Here are some of the new styles to make your feet happy. 'Something for your feet'!