Sunday, 5 February 2012

COMUNE // Autumn Winter 2012 Collection Video Trailer

Check out the trailer for the Autumn Winter 2012 Collection video. Filmed and edited by Jordan Minardi.

Here’s a few words about the collection by Jacob McCabe:
This past year I was given the opportunity to become the Creative Director at COMUNE, I took on this role in addition to my on going position as Sr. Designer. With the added stress and responsibilities that come with both positions everything in my life needed to become more streamlined and efficient. These tendencies carried over into much of my design inspiration for A/W 2012. While functionality and style have always been a huge part of COMUNE I wanted to dig even deeper. I wanted to capture the real soul of what COMUNE embodies and show our patrons the collection the way I have always envisioned it.
Throughout the development of this collection several challenges have also presented themselves to us within the brand. We decided to move out of our humble Costa Mesa location, had some staff changes, developed domestic manufacturing partnerships, and on top of it all the collection was delayed. With all of these obstacles most people would be overwhelmed enough to want to throw in the towel. Not me. Not COMUNE. We didn’t begin our journey with COMUNE to take the easy way out. When life pushes us, we push back and more importantly we push smarter. We don’t give up. With all that has taken place over this recent year, these struggles have only revitalized our camaraderie and focused our vision of what COMUNE is.
Every aspect from design to marketing is talked through and worked on together collectively. We all see the world differently and have a creative platform where ideas are shared, tried and refined. Having a mutual respect for each other has allowed us to determine “what’s going to work best and why”.
COMUNE is an incredible collective of designers, artists, and revolutionaries that will continue to wander through its boundaries and explore ideas organically. We constantly are pushing each other in a positive way, refining concepts and maintaining progressive thoughts about how we can make COMUNE even better collection after collection.
-Jacob McCabe
For the A/W 12 collection we found inspiration in simplicity and efficiency. We wanted the details to be subtle and smart. This winter’s color story was deeply inspired by the natural palate found in the forests, mountains, and deserts of our home state of California. Each color fits well and complements the next adding a harmonizing level of balance found throughout the collection.
Heavy brushed flannels with red contrast bar tacks, clean striped henleys and hunting influenced fleece will provide warmth in any climate. Shawl neck zip sweaters as well as hand knitted cardigans can be layered together to create outfits perfect for hiking in the San Bernardino Mountains or worn to a fine art exhibit in downtown LA. For outerwear there is a mix of utility, trench and quilted jackets. Focusing in on our oil coated wool pea coat and heavy canvas parka coat with fully removable lining.
Our bottoms have always been one of our strongest categories and we have added a full range of denim including washed and raw, bedford and regular corduroy, pique canvas and striped wool slacks.
Accessories have been a major part in telling the COMUNE story, so this season we have kept true and offered a tuned assortment of leather goods including travel and daily billfold wallets, gentleman’s key chain and Manchester leather belt.
COMUNE Premium Collection
This season we wanted to offer a more mature and sophisticated element that would be geared towards the higher end market. The answer to this is the COMUNE Premium collection.
The Premium collection focuses on using only the highest quality fabrics all manufactured by skilled artisans. Consisting of US MADE knits that are milled, cut and sewn all in the USA. Imported Japanese shirting’s that are also cut and sewn domestically. US MADE denim and imported leather jackets are some of the most influential pieces we’ve made to date.
The caliber found in our premium collection is of the highest-grade quality and workmanship. We have expanded into this new avenue and look forward to rebuilding American made goods.



LA-based clothing label Gentle Fawn is all about producing pretty basics with fanciful flair. Founded in 2003 by husband-and-wife duo Daniel and Carla Hogg, the brand's range of dresses, skirts, tops, and knits maintain a mix of modernity and retro appeal, along with a cute salute to nature.
For spring, Gentle Fawn delivers more of the same whimsy, featuring new printed dresses, flowing maxis, lightweight blazers, graphic tees, and a cool cut-out denim buttondown. While the clothes are lovely and all, we're particular fond of the accompanying lookbook that features a perfectly-coiffed gal taking strolls, spontaneously sprawling, and gracefully sitting in a series of picturesque settings. Flip through the gallery for our favorite lookbook shots, and see the full collection here.
· Gentle Fawn