Friday, 15 July 2011


COMUNE Women’s SS12 look book was shot at our new downtown LA office and surrounding properties. One of the most inspirational locations was an old brick warehouse which was used previously as part of the downtown railroad system. The large open space, tattered steel beams, and old windows filled the large industrial space with a warm light creating the perfect ambiance to shoot our line.
Later that day we drove down the steep embankment into the LA river and explored at ground level. After five minutes of shooting we were rolled by an overzealous county Sheriff asking us for proper permits. Luckily Teela, our model chatted him up and persuaded him to allow us continue. We wrapped there, rallied up the steep concrete bank, through a creepy tunnel, and then celebrated with lunch.
The COMUNE 2012 Spring and Summer Women’s collection is a focused line that blends the aesthetic from our Men’s base and feminizes it into a wearable modern offering. Gleaning many of the same details from our Men’s line, COMUNE Women’s represents a new stage in our development and spot lights us as a young contemporary brand. Chiffon blouses, loose cuffed trousers, draping tanks and light weight trenches are a few of the key pieces that are highlighted for the 2012 Spring and Summer line. Mirroring the mens color story, the dark muted tones bring out the graceful colors that are natural to the COMUNE spirit.
Our in house multi media designer Jordan Minardi filmed and edited the video. We’re also very proud that he composed the musical score himself, playing and recording all the instruments. Enjoy!


For the SS12 look book shoot we took a trip out to the Salton Sea courtesy of Corey Smith and his Dutchman RV. Joined by photographer Jason Lee Parry, it was two days of dry salty heat surrounded by dead fish, green algae, salt-water deposits and the occasional estranged fisherman. We all couldn’t help but feel like we were tripping on some type of hallucinogens. Although exhausted, we powered through the shoot and drove back home through LA traffic excited to see the results of our dehydrated trip.
The COMUИE 2012 Spring & Summer Men’s collection continues with the same clean design aesthetic and focuses on the true functionality of each garment and their use in the warmer months. We have developed a number of specialty fabrics from horizontal chambray shirting, bedford cords to heavy duty water proof jackets and travel bags. We have also extended our shorts category, adding utility travel shorts as well as swim shorts in both printed rip stop and pieced micro suede. Completing the SS12 collection, the de-saturated color palette embodies the COMUИE image, linking each piece together.
Video by Jordan Minardi
Music by The Offset: Spectacle