Friday 15 July 2011

COMUNE S/S 2012 COLLECTION PREVIEW VIDEO


For the SS12 look book shoot we took a trip out to the Salton Sea courtesy of Corey Smith and his Dutchman RV. Joined by photographer Jason Lee Parry, it was two days of dry salty heat surrounded by dead fish, green algae, salt-water deposits and the occasional estranged fisherman. We all couldn’t help but feel like we were tripping on some type of hallucinogens. Although exhausted, we powered through the shoot and drove back home through LA traffic excited to see the results of our dehydrated trip.
The COMUИE 2012 Spring & Summer Men’s collection continues with the same clean design aesthetic and focuses on the true functionality of each garment and their use in the warmer months. We have developed a number of specialty fabrics from horizontal chambray shirting, bedford cords to heavy duty water proof jackets and travel bags. We have also extended our shorts category, adding utility travel shorts as well as swim shorts in both printed rip stop and pieced micro suede. Completing the SS12 collection, the de-saturated color palette embodies the COMUИE image, linking each piece together.
Video by Jordan Minardi
Music by The Offset: Spectacle
http://vimeo.com/26018075

www.thecomune.com

No comments:

Post a Comment