I Love Ugly 'bear' collection

I Love Ugly have just released their new June collection into selected retailers. Part of this delivery is the exclusive 'Bear' embroidered capsule. Consisting of a crew sweat, Zespy pant and track sweat short in both black & rust orange. Featuring a detailed all over embroidery of a bear.

I Love Ugly x The Candy Store

I Love Ugly have just released their new Spring 13 collection. And The Candy Store have backed the new collection by shooting a mini look book in their home city of Birmingham. The shoot styles some key pieces from the new line, such as the Parka jacket, Paisley shirt and tobacco pipe embroidered crew sweat.

I Love Ugly “From Largo With Love” Editorial featuring Oddisee

Often enough, music trickles into the realm of fashion to inspire an idea or theme for a collection, but for the case of New Zealand-based label I Love Ugly, the opposite can be said. After sending rapper Oddisee a batch from its latest collection, the hip-hop alchemist took it upon himself to write a track dedicated to his hometown in Maryland, Washington. Featuring items such as the I.L.U crewneck, Rising Sun shirt, Jonty pants and Black on Black on Black watch, the lookbook combines the vision of Oddisee along with an interpretation in audio form, making this a unique multi-sensory feature. Photos taken by Jerry Buttles, editorial taken from HypeBeast.

i love ugly product update

i love ugly is gathering momentum at a super fast pace, and we cant to deliver it into stores very soon. So here is a quick update of product shots taken from the i love ugly facebook page. A mix of amazing vintage fabric 5 panel caps, cut and sew, printed crew sweats and a sneak preview of their leather collection forthcoming.