I LOVE UGLY x THE DEPARTMENT OF NEWS

I Love Ugly recently opened there new pop up store with in The Department Store in Auckland New Zealand. The Department Store is a modern take on the traditional department store hosting cutting edge and forward thinking brands. Here's an interview they took with I Love Ugly, featured on thedepartmentofnews.com

It doesn’t happen very often, but once in a while, a brand comes along with a crystal clear vision that they manage to convey extremely well, extremely quickly. Local boys I Love Ugly are the perfect example of this phenomenon; it’s no accident that their streetwear label has attracted the attention of Kanye West and other heavyweights. Less than two months ago they had a single store ; they now have a second presence on the top floor of The Department Store and another space nearly ready. We asked these young men to kindly explain themselves….

Can you share the overall ethos of the brand?
I Love Ugly strives to make the best products possible at prices which cater to all.

What does I Love Ugly have going on right now?
We will be debuting some new products soon which we’re excited about, and we’ve recently put our fit-out into The Department Store and plan to open a new pop up soon ( details soon to be announced).

What’s the long term plan?
We want to be the best brand in the world. Not just known for fashion, but rather our strength and solidity as a brand. The best designers, who make the best products.

What are your individual strengths?
• Fashion design
• Graphic design
• Typography
• Industrial design
• Business management
• Photogpraphy
• Art direction
• Music ( 73% of ILU are current or past musicians).

What have been some of the highlight moments or achievements so far?
• Opening up 2 (soon to be 3) stores.
• Reaching the amount of hype internationally that we have
• featuring on the best blogs
• Reaching the influencers which we have within varying fields.

What are some typical comments that you get from your customers? What do they love about ILU?
Heres a cool comment from our tumblr:

“sup, loving all of your goods, your blog, your ideas, your everything. i really idolize your attention to detail, not only do you supply a great product, but the packaging, labels and presentation is perfect, just wanted to let you know you have my full respect and also, what inspires you at the end of the day? and what in your education do you think helped get into the situation you’re in now?”
Comments like that really make our day.

If I Love Ugly has a message… what is it?
Design is in everything. The details are not the “details” for us, they are the design.

COMUNE // DROP CITY - JOSEPH LOPEZ

Reposted from thecomune.com - 

COMUNE skateboarding contributor Joseph Lopez is constantly shooting photos out in his home town of Kansas City. Here are some selected polaroids that he’s chosen to share that represents what he’s been up to in the ol’ city of fountains. All photos and captions: Joseph Lopez

Quiet Life art installation London

The Quiet Life have recently launched their UK art/camera club installation. Starting off at the General Store on Commercial street, Shoreditch in London. The installation concists of a selection of the some of the key art work & camera club photographs, that featured in previous, recent and current Quiet Life collections. Art work & Typography from Andy Mueller & photographs from the likes of Gia Ford Coppela. The installation will feature @ General Store for a few weeks and then move onto another store in the UK as part of the moving tour. Check out 'Pug Life', available as a t shirt from the new Holiday quick strike collection in stores this week.

COMUNE // POWER TRANSFER PT 2.

This is the COMUNE power transfer photo shoot part two - COMUNE have recently delivered their new Holiday/Winter collection into stores. Including amazing outerwear for the colder nights, brushed flannel over shirts and another batch of super cool slim denim styles. COMUNE AW12 Maxwell Peacoat, Thurstin Woven, “Decent” Classic Tee, Kelly Denim and Raul Trouser. Check out their ‘power transfer’ photo shoot!

Quiet Life 'quick strike' dropping soon.....

The Quiet Life recently released their eagerly awaited 'Aloha pack'. Now hot on the heels is the forth coming 'Holiday quick strike' release. Consisting of some graphic & camera club t shirts, printed fleece, snapback caps, 5 panel caps. And a select few limited 5 panel cap styles using deadstock / vintage fabrics.
Check these pics from a photo shoot shot in Eastbourne featuring the striped denim 5 panel cap.

COMUNE // POWER TRANSFER – IN STORES NOW

COMUNE have recently delivered thier new Holiday/Winter collection into stores. Including amazing outerwear for the colder nights, brushed flannel over shirts and another batch of super cool slim denim styles. COMUNE AW12 Maxwell Peacoat, Thurstin Woven,
“Decent” Classic Tee, Kelly Denim and Raul Trouser. Check out their 'power transfer' photo shoot!

GENTLE FAWN X CAMILLE KELLY

Getplenty.com store based in BC Canada, just posted a brief interview with the agency that looks after Gentle Fawn for their area - 

'We love local, and Gentle Fawn is no exception. Camille has been a friend of Plenty for many years now, and represents some of our favourite lines! Meet Camille.

1.     What do you do? I own and run Camille Kelly Agency which represents such brands as Gentle Fawn, Left on Houston and Lifetime ladies for BC.

2.     What do you love about Plenty? The brand mix and variety of price points. One stop shop from head to toe!

3.     Current obsession? Boots, boots, and more boots

4.     Favourite tunes? Florence & the Machine, Neil Young, The XX, Lana Del Ray

5.     Must-haves for Fall? Boots, scarves and sweaters!!!

6.     Go-to Outfit? Citizen Rocket skinnies (bought from you guys), silk blouse, army jacket and ankle boots...and of course a scarf.

7.     Favourite item(s) from your Fall 2012 collection? Birkin top, Ballad jacket, Storm coat and the Rift skirt -

I Love Ugly update

The guys at I Love Ugly have not been resting on their laurels of recent. They have been working super hard designing, adding new product to their forthcoming collections, opening new boutique stores and collaborating with a premium rum brand. Check out some images from what they have been up to.